Fydelia worked with us to find ways it could work and we’ve created a really powerful marketing tool for our businesses.
Ash Dilks
Marketing Manager – Great Northern Group
Fydelia started working with GNG back in early 2021. What does Ash have to say?
1) Why were you looking to change your WiFi provider?
We needed something more dynamic, and something that talked to the additional channels within our digital marketing strategy. the feature to generate Facebook auidinces is gold dust to us. The ability to target people, via Facebook ads, who have physically visited our resturants and used the wifi is highly valuable
2) What was the deal maker? i.e. the number 1 compelling reason to move to Fydelia.com?
Positive, can-do attitude to problem solving and customer focus. I came to Fydelia with a number of processes and customer journeys I wanted to acheive, some providers prefer the easy option of ‘it doesn’t really work like that’ but Fydelia worked with us to find ways it could work and we’ve created a really powerful marketing tool for our businesses.
3) What key aspects of your marketing have improved since moving to Fydelia?
Audience building, both on our mailing lists, facebook pages and ultimately on our app.